Tag Archives: Visual Merchandising

When I’m cleaning windows..

5 Nov

The Deco Press has had a small, but not insignificant, diversion into visual merchandising and over the last few month. VM, as it known to those in the trade, or faffing around with shop windows to those who are not, is a creative and fun way to spend a working day.

I’ve been working for 3 Independent department stores called Handpicked Hall (where I also have a Deco Press pop up shop) with my lovely friend and colleague Jil Smith of Jil Made This. We designed the concept of ‘An Independent Revolution’ to celebrate the launch of this new independent retail shopping brand over the summer and the results have been in situ for the last few months.

Part of our brief was to use previously un-discovered Beatles images by local photographer, Paul Berriff. Can you imagine this happening today?!

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In Leeds the store is situated in the Victorian Grand Arcade on two levels and has around 22 separate windows to fill…

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ImageNow it’s November though, all this is coming down as it’s time for all things Christmas…

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