What’s in a name?…

28 Jun


Using good old fashioned pen and paper and a some brain cells..Thinking up my business name has been one of the most enjoyable tasks I’ve done since starting up my business!

Many of us have spent hours thinking about what we’d call our dream business if it ever came to fruition or come up with the ‘perfect’ business name but with no idea what the business would really do..

Well, I started out knowing I wanted to sell vintage advertising. It was probably going to be mostly French, initially at least, and I knew the era I loved most, and had most stock from, was the 1920s art deco period. I needed a name that captured the feel of my products, indicating what I would sell while also giving me scope for future expansion of my product line.

I did loads of brainstorming and doodling in the back of my colourful leather notepads (turquoise being the current favourite). I initally started off with the name ‘Vintage Prints’ because that’s what I sold. Not very imaginative but it was a starting point and enabled me to at least put an identifiable business name on the pictures I was selling.

Then a number of people suggested using my own name as my business name. I didn’t think this would work as I had a clear idea of the brand I was wanting to create and that wasn’t going to be based on me personally…plus my name is a bit too long!

I love typography, old letterpress letters, faded ink and antique paper and thought that the word ‘Press’ perfectly described the adverts from old press magazines I was selling.

The penultimate name I came up with was actually ‘The Vintage Press’ but, luckily I now think, there is already a swanky, art-nouveau style restaurant in California with this name who also owned the domain.

The next evening while writing new lists of all the key words which represented what I wanted to do, I replaced ‘Vintage’ with ‘Deco’ and realised I had found my name. 

Amazingly no-one else registered it and the domain for both .co.uk and .com was available.  I snapped them up!

Overall it took me around 4 months to come up with ‘The Deco Press’. And I LOVE it!

I’d love to know the process you used to come up with your business name and if you are still happy with it later down the line…




Coming up: Registering and hosting a new business domain name



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