Why French Art Deco Advertising Art?

24 May

1920s-L'Illustration-Antique-Furniture-Original-Vintage-Advert

I originally started out selling vintage furniture and home wares, but this seriously cluttered up our house and seriously annoyed my other half who lived a simple life before he met me..!

I love the buzz of buying and selling. I think I’m really a market trader at heart! I’ve always enjoyed spotting the potential in the unloved and giving things new life. Haggling and bartering are my just my thing, and it’s amazing how far you can get with a smile and a bit of parlais Franglais!

I visit France a lot and my purchasing first started with a bargainous 6 euro ‘Atomic Era leatherette armchair’ which I pulled out of a skip in the backyard of a Brocante (antique / junk shop in varying degrees depending on the ambitions of the owner). I bought it back wedged in the back of the car only to be mocked for its missing foot and general garishness.

However, a few months living with the red and black plastic amongst my muted decor and my confidence in the chair wavered. It ended up back in a skip. Only later, once I’d discovered ebay did I realise I had briefly owned a classic piece of 60s french design. Potential Sale price £350. Damn.

(I’ve realised there are two lessons to learn here; 1. Only buy what you really love, not just what you think will sell well. 2. Don’t buy broken items when you know you’re the kind of person who won’t get round to fixing them.)

A few years and more than a few markets later, I happened to buy some old magazines as I had spotted lovely pictures in them. When I got them home and looked at them closely I actually preferred the adverts and decided to frame a few for my walls. I bought a few more and my collection grew. Friends asked me where I’d found the images and wanted to know if I had any more they could buy.

I sold a few this way and then at a Vintage Fair here in Leeds where they literally flew off the stall.

I realised that I potentially had a very sellable product and the possibility for a creative business. A business that could fit my 7 criteria. (See previous post!)

The pictures didn’t take up much storage space (crucial), they would be easy to post out to buyers in the UK and around the world and there was potential for creating ‘products’ from them.

More importantly I think they are gorgeous, quirky, help with my French vocab and perfectly chime with my love of a modern/vintage look. If I love them then others will too was my reasoning..

 

Next Post: Quick diversion into Social Responsibility – It’ll be short but sweet!

 

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