Archive | November, 2012

What exactly is Vintage Advertising?

26 Nov

For anyone wondering exactly what art-deco to mid-century vintage advertising art (phew) is…I thought I’d do a quick explanation!

Vintage advertising art comes directly from the original newspapers, magazines and publications of  a specific period. Advertising prior to the end of the 1st World War was fairly basic design-wise with emphasis on text and explaining exactly how a product would work.

As soon as we reach what is now commonly known as the Art Deco era of the 1920s there is a marked difference and advertising comes into its own as a form of social and artistic expression. The city of Paris led the way. Many advertisers took out full A3 size pages and commissioned famous French illustrators and artists of the time to showcase their products.

Leon Benigni, born in 1892 was one such artist. A highly respected draughtsman, illustrator and lithographer, his most famous poster, Brides les Bains, recently sold at Christies for £1875.

He was also commissioned by French fashion house Hermes to design this gorgeous advert for luggage from 1927.

This is the only original example we have come across at The Deco Press and it is definitely one of my top 10 favourites. The elongated lines, understated glamour and hint of adventures to be had….What do you think of it? 

This image is available to buy at The Deco Press Facebook Page;


New Facebook shop now open (just in time for Christmas!..)

19 Nov

OK, So The Deco Press Facebook shop is now open and ready for business!

We have for sale a collection of original French advertising art from the Art Deco to Mid-Century, plus an eclectic selection of other gorgeous images from the period.

The perfect Christmas presents, our original vintage images come beautifully mounted and ready to pop into a frame.

Each picture comes packaged in our signature black tissue with neon ribbon and will be in the post within a few days.I’ll be adding new pictures to purchase all the time and updating you with my latest finds from France so Like The Deco Press page, keep visiting us and email me at if there is something you’d like to buy!
Click on “Photos” then “Albums” then whichever image you’re interested in.
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